Sydney store Jim and Jane needed a new grown up image. The business had evolved over the years to a bold and modern chic store. The re brand called for a high concept sharp and modern typographic logo. The logo had to be very simple and clean, but a little bit playful too.
A feature of the store is the heavily textured walls used in product shoots. The logo was designed with these textures in mind - and has been applied on concrete texture for the business cards. With carry through textures and a versatile logo that works inverted - The branding for Jim and Jane is strong.