ROOKi is a Sydney based womens fitness label. It is a modern luxury atheleisure brand that supports healthy living. The branding for ROOKi conveys strength and resilience. The logo mark and logotype that are used work together but also as standalone elements. Both elements are high concept, bold, modern and strong.
The logo and logotype feature on garments in both white and gold. When applied to print collateral the branding is kept slick. Business and promo cards use crisp white text on black card. Box packaging and garment swing tags feature the logo as a blind spot uv.
This brand is all about strength - branding for ROOKi AUSTRALIA is simple but so so strong.