Sydney boutique Jim and Jane needed a new grown up image. The business had evolved over the years to be a bold, modern chic store. The re brand called for a high concept sharp &modern typographic logo. The logo had to be very simple & clean but a little bit playful too.
A feature of the store is the heavily textured walls used in product shoots. The logo was designed with these textures in mind & and has been applied on concrete textures for the Jim and Jane business cards. With carry through textured & a versatile logo the branding for Jim and Jane is still just as contemporary as when it was created 5 years ago.