JJ.jpg

Jim and Jane

 
JJ.jpg

Jim and Jane

SYDNEY STORE JIM AND JANE NEEDED A NEW GROWN UP IMAGE. THE BUSINESS HAD EVOLVED OVER THE YEARS TO A BOLD AND MODERN CHIC STORE. THE RE BRAND CALLED FOR A HIGH CONCEPT SHARP AND MODERN TYPOGRAPHIC LOGO. THE LOGO HAD TO BE VERY SIMPLE AND CLEAN, BUT A LITTLE BIT PLAYFUL TOO. 

A FEATURE OF THE STORE IS THE HEAVILY TEXTURED WALLS USED IN PRODUCT SHOOTS. THE LOGO WAS DESIGNED WITH THESE TEXTURES IN MIND - AND HAS BEEN APPLIED ON CONCRETE TEXTURE FOR THE BUSINESS CARDS. WITH CARRY THROUGH TEXTURES AND A VERSATILE LOGO THAT WORKS INVERTED - THE BRANDING FOR JIM AND JANE IS STRONG.

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