Creation of high-concept contemporary personal branding for mosaic artist Catlin Hepworth
Mosaic-inspired graphic teamed with opulent bronze and charcoal.

Previous to creating her personal branding, I branded Caitlin's Blue Mountains-based school of visual arts and mosaic - Hughes Studio. As the school teaches and covers a variety of art forms - we steered clear of anything too specific. We settled on a logo mark that feels grounded and long-established. This H mark logo was inspired by old anatomical drawings of typefaces and the school building in which the classes are held - the beautiful Woodford Academy - a heritage building featuring stained glass windows. The colors take inspiration from the surrounding flora. Printed on a thick uncoated Gmund stock, her branding continues on art folders, books, and aprons.