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Rooki Australia

 
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ROOKi AUSTRALIA

ROOKI ia a Sydney based womens fitness label. The branding for ROOKI conveys strength & resilience through a strong logo mark. Both the full logo & logotype are strong elements on their own.

When applied to garment the branding is with black, white or gold. When applied to print collateral the branding is kept slick. Business & promo cards use crisp white text on blackboard. Box packaging & garment swing tags feature the logo in a blind spot UV.

The brand is all about strength - Branding for ROOKI Australia is simple but oh so strong.

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