ROOKI is a Sydney based women’s fitness label. The branding for ROOKI conveys strength and resilience through a strong logo mark. Both the full logo and logotype are strong elements on their own.

When applied to the garment the branding is black, white, or gold. When applied to print collateral the branding is kept slick. Business and promo cards use crisp white text on blackboard. Box packaging and garment swing tags feature the logo in a blind spot UV. The brand is all about strength - Branding for ROOKI Australia is simple yet strong.

ALL IMAGES VIA ROOKI AUSTRALIA