ROOKI ia a Sydney based womens fitness label. The branding for ROOKI conveys strength & resilience through a strong logo mark. Both the full logo & logotype are strong elements on their own.
When applied to garment the branding is with black, white or gold. When applied to print collateral the branding is kept slick. Business & promo cards use crisp white text on blackboard. Box packaging & garment swing tags feature the logo in a blind spot UV.
The brand is all about strength - Branding for ROOKI Australia is simple but oh so strong.
ALL IMAGES VIA ROOKI AUSTRALIA