Sydney boutique Jim and Jane needed a new grown-up image. The business had evolved over the years to be a bold, modern chic store. The re-brand called for a high concept sharp and modern typographic logo. The logo had to be very simple and clean but a little bit playful too.

A feature of the store is the heavily textured walls used in product shoots. The logo was designed with these textures in mind and has been applied on concrete textures for the Jim and Jane business cards. With carry-through textures and a versatile logo the branding for Jim and Jane is still just as contemporary as when it was created in 2014.