Making a fresh start from it’s former life - Prato the owners wanted something fresh, clean & timeless. The design needed to compliment their existing modern menu & gorgeous heritage listed building (in which the cafe is situated) - The old Nestle rec hall.
The logo is very simple. It is modern, yet timeless. It draws inspiration form the nearby bay, vintage decor & rustic menu. The logo & business cards are accompanied with similarly toned vintage greens for other print collateral.
Outdoor light boxes & signage were finished in a high gloss black to standout against the white building & overgrown garden. Flyers & gift vouchers were illustrated with a floral theme, implementing simple line drawings & muted colours.